Restraint is the secret when it comes to angry outbursts

It occurred to me that we adults sometimes do the same thing with our anger, although with words instead of fists.

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My 8-year-old son, Sean, let loose a burst of anger today. Some bit of strategy went wrong in his computer game, so he punched his tablet.

The screen broke.

This was not the first time he punched his device, nor was it the first time I talked to him about anger management. It was the first time his outbursts had such permanent repercussions, however.

I used Proverbs 14:29 to discuss the incident with Sean: “Whoever is patient has great understanding, but one who is quick-tempered displays folly.”

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I’m getting tired of manipulation by sockpuppets

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By Elke Wetzig (elya) – Own work, CC BY-SA 3.0, Link

A member of the Texas House of Representatives is being criticized over his use of sockpuppets and no, he wasn’t playing with children’s toys. He used an anonymous Facebook page to fight against a bond election in his hometown and the mayor is not happy.

If you haven’t heard the term before, a sockpuppet is a fake online name or identity created by someone for a particular purpose — such as winning an election, for instance.

Some people can run an entire cadre of sockpuppets arguing both sides of an issue, having them debate each other in an effort to change the minds of readers. This was a key idea in Russia’s disinformation campaign during our last election. 

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3 Thoughts On Post About TV Reporter

I’m guessing that Kaufman County resident Jan Shedd wishes she had never posted about Demetria Obilor.

Shedd started a firestorm last week when she posted on her personal Facebook profile that Channel 8 traffic reporter Obilor was “a size 16/18 woman in a size 6 dress.”

Since she made the post public, we can only assume that Shedd was hoping her hot take would get some traction. Well, it did. The post went viral after it was shared on Twitter by a user named Mother of Draggings and then shared by Chance the Rapper. Shedd was accused of body shaming, a type of bullying aimed at certain body types.

The story then got picked up by news outlets across the country. 

Today you can’t see the original post — or anything else — on Shedd’s Facebook profile, but it doesn’t matters since there are thousands of screenshots now available like this one.

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As for the heart of the controversy, I think Ms. Obilor is very pretty and if the photo above is the worst thing she wears then I really don’t know what all the fuss is about.

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How your business can benefit by going hyperlocal

Hyperlocal news is a great option for small business owners trying to grow an audience, particularly if you focus on a connected niche.

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Definitions are easy.

Damian Radcliffe defined hyperlocal as “offering an online news or content service pertaining to a small community such as a town, village or single postcode.”

I think that is a great definition except for the online part, because I have been a hyperlocal journalist for more than 20 years even though we didn’t have the word “hyperlocal” when I started. We used to call it community news, but it is the same thing.

It is true, however, that the delivery system has changed dramatically. Now your news comes to you on your smart phone instead of the once common small town newspaper.

Why am I trying to remind social media marketers in 2017 about something that’s been around since Benjamin Franklin was printing fliers in Philly? Two reasons:

1. You can’t advertise without an audience.

2. You can’t get an audience without content.

Simple, isn’t it? Consider the goal of content marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

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