Hyperlocal news is a great option for small business owners trying to grow an audience, particularly if you focus on a connected niche.
Definitions are easy.
Damian Radcliffe defined hyperlocal as “offering an online news or content service pertaining to a small community such as a town, village or single postcode.”
I think that is a great definition except for the online part, because I have been a hyperlocal journalist for more than 20 years even though we didn’t have the word “hyperlocal” when I started. We used to call it community news, but it is the same thing.
It is true, however, that the delivery system has changed dramatically. Now your news comes to you on your smart phone instead of the once common small town newspaper.
Why am I trying to remind social media marketers in 2017 about something that’s been around since Benjamin Franklin was printing fliers in Philly? Two reasons:
1. You can’t advertise without an audience.
2. You can’t get an audience without content.
Simple, isn’t it? Consider the goal of content marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Continue reading “How your business can benefit by going hyperlocal”