3 Thoughts On Post About TV Reporter

I’m guessing that Kaufman County resident Jan Shedd wishes she had never posted about Demetria Obilor.

Shedd started a firestorm last week when she posted on her personal Facebook profile that Channel 8 traffic reporter Obilor was “a size 16/18 woman in a size 6 dress.”

Since she made the post public, we can only assume that Shedd was hoping her hot take would get some traction. Well, it did. The post went viral after it was shared on Twitter by a user named Mother of Draggings and then shared by Chance the Rapper. Shedd was accused of body shaming, a type of bullying aimed at certain body types.

The story then got picked up by news outlets across the country. 

Today you can’t see the original post — or anything else — on Shedd’s Facebook profile, but it doesn’t matters since there are thousands of screenshots now available like this one.

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As for the heart of the controversy, I think Ms. Obilor is very pretty and if the photo above is the worst thing she wears then I really don’t know what all the fuss is about.

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How your business can benefit by going hyperlocal

Hyperlocal news is a great option for small business owners trying to grow an audience, particularly if you focus on a connected niche.

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Definitions are easy.

Damian Radcliffe defined hyperlocal as “offering an online news or content service pertaining to a small community such as a town, village or single postcode.”

I think that is a great definition except for the online part, because I have been a hyperlocal journalist for more than 20 years even though we didn’t have the word “hyperlocal” when I started. We used to call it community news, but it is the same thing.

It is true, however, that the delivery system has changed dramatically. Now your news comes to you on your smart phone instead of the once common small town newspaper.

Why am I trying to remind social media marketers in 2017 about something that’s been around since Benjamin Franklin was printing fliers in Philly? Two reasons:

1. You can’t advertise without an audience.

2. You can’t get an audience without content.

Simple, isn’t it? Consider the goal of content marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

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Social media’s death of a thousand cuts

Over the past couple of years, I have had a front-row seat to the public execution of neighborly love.

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We inflict upon our neighbors an ancient Chinese torture every time we hit send on a negative post. It is called lingchi, or death by a thousand cuts.

While lingchi was an actual method of slow slicing to cause a lingering death, the phrase “death by a thousand cuts” has come to be known as a lot of small, bad things happening, none of which are fatal themselves, but which add up to a slow and painful demise. (UsingEnglish.com)

That’s what is happening to civility in our culture. It is dying the death of a thousand Facebook posts and tweets.

On social media, people no longer have to be polite or courteous to each other unless they agree on a subject. If they disagree, all bets are off.

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We lost Jimmy Breslin yesterday

Breslin received the Pulitzer Prize for Commentary in 1986 so yeah, he was that good.

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Jimmy Breslin at the 2008 Brooklyn Book Festival. (Wikipedia)

Today is a day of mourning for journalists everywhere. We lost Jimmy Breslin yesterday.

Newspaper reports say Breslin died while recovering from pneumonia. He was 88 and until recently was still writing in his iconic style.

Breslin was the type of newsman that may not exist any longer. He started as a copy boy in the 1940s and he made his mark as a columnist for various New York City publications, reporting on the city’s politics and crime from “street level,” using the lives of average people to frame stories.

As a young teen, I stumbled across his novel, “The Gang That Couldn’t Shoot Straight,” and laughed myself silly. That was my first introduction to Breslin and he has been a favorite of mine ever since.

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