Social Marketing: The importance of “added value”

The word is out on the power of social media and content marketing. You can create successful online marketing campaigns that span an entire quarter for the cost of a single ad in legacy media outlets.

Small business is making a massive move to social marketing — which means more advertising posts on Facebook and, increasingly, Twitter, Instagram and Snapchat.

So how can you lift your marketing efforts above the noise? Two words: Added Value.

Added value is the benefit you give your followers for interacting with your content.

You can provide added value by teaching a new technique, explaining difficult concepts, or inspiring your followers to try something new. Sometimes you can add value for your followers by simply being entertaining.

Consider the companies you follow on social media. Do you follow them because you love their advertising? No, you follow them because their posts add something to your day.

Added value is the secret ingredient of marketing on social media. Make sure it is a part of your social strategy.

Because otherwise, nobody is following.


Author: Michael

Working in the newsroom, I had a front row seat as the internet just about killed newspapers. I knew I had to either evolve or risk becoming insignificant. So I changed. I learned how to build websites and blogs, and I used social media to go to my readers. Now the goal is to use what I've learned to honor God and serve my community.

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