Does your web branding feel unfocused?
Facebook. Twitter. Tumblr. Instagram. LinkedIn. Blogs.
Yep, you’ve got them all because you know to be competent in today’s communications industries you have to understand the various social media platforms. You also know that it is important to brand yourself for your professional development.
So you put your business face on LinkedIn while you collect funny gifs on Tumblr and use Facebook and Instagram for family. You track and retweet industry leaders on Twitter and use your blog as a portfolio. Plus you’ve been thinking of starting a new blog about your lifelong passion, 1970s lunch boxes (it could happen!).
Unfortunately, if you are like me, sometimes you are working heavily on one platform while pretty much ignoring another. You are focusing on one blog while the other languishes. Your Twitter sizzles while your LinkedIn fizzles.
Like I said, unfocused … and unfocused is rarely a good thing. It causes stress and frustration.
You can downsize and get rid of some of your social media, however, a communications or PR professional today probably needs to have at least Facebook, Twitter, LinkedIn, a blog and, of course, email. That’s still a pretty big Internet footprint.
What you need is one place where everything can come together in a simple fashion to be your personal “start here” page on the web.
One option is to build a dedicated website to be your Internet home. You can add buttons to your social media accounts, house your blog, have an “about you” page, and link out to other sites. Many people do this and, in fact, this is the solution I use.
But it can be hard to set up and maintain, particularly if you don’t have any experience in website building. Plus most are designed to be a destination themselves rather than a starting point, so in the end it can add to the problem rather than provide a solution. And then there’s the cost.
Instead, I suggest giving about.me a try. There you can set up a simple, one page Internet business card that provides a starting point for all of your other sites.
Setting up your about.me page is as easy as writing a blog post. It includes your name, headline, bio section and links to your email and social media. Add a couple of photos and a little bit of styling and you have a personal homepage. (Check out my about.me here)
Obviously, you can add a link to your about.me page wherever you need to describe yourself, which is just about every blog and social media platform. Plus you can add the about.me link to your signature, like for your email or when you write blog comments.
You can use the free version or, for just $4 a month, you can get the premium version and attach a custom URL, get rid of the about.me branding and add Google analytics.
Either way, about.me can give you a simple, minimalist home page on the net that can be the first step of your personal branding strategy.